1.Contest Period:The Sunsilk Life Can't Wait Contest in Egypt (the "Contest") begins on the 25th of September 2008 and will end by the announcement of the new Sunsilk Icon on the 14th of January 2009.
2.Eligibility:The Contest is open to all Egyptian females who are between the ages of 18 to 29. Their immediate family members (parents, children, and siblings) are not eligible to participate. Professional models and/or writers (persons who have been paid for their modeling and/or writing or who are employed as models or writers in any publication or other media) are not eligible.
3.How To Enter The Contest:During the Contest Period, you will come across the Sunsilk Life Cant Wait booth at your mall & university. You will be asked to fill out an application form where you will tell your Life Cant Wait Revelation Story. A Life Can't Wait story is a time when you made an inspirational goal or dream happen. You will be asked to give your full name, ID number and telephone number.
Where? When??
Where: City Stars
When: 24th September till 15th September
Where: City Centre - Alexandria
When: 25th September till 9th September
Where: Modern Academy
When: 19th October till 21st October
Where: AAST - Alexandria
When: 19th October till 21st October
50 girls will be chosen from all the applicants and will be contacted by phone and invited to have a complete makeover at the Mohamed Soghair Salon in Zamalek and they will be required to make a video (30 seconds to 1 minute long) describing their "life can't wait" moment at the Intercontinental City Stars on the 24th of October 2008.
All videos will become the property of the Sponsor and will not be returned. From the 50 stories 5 will be chosen and their videos will be uploaded on the Life Cant Wait website. The 5 stories will be subject to public voting from the period of 4th December 2008 until the 12th January 2009. The announcement of the New Sunsilk Icon will be done on the 14th of January 2009.
By participating, entrants agree to the Official Rules and the decisions of the Judges, which shall be final and binding in all respects.
4. Judging:All Stories will be judged according to: How story inspires others to make life happen (25%); Most compelling story (25%); Most unique experience as described in story (25%); and Entrant's compatibility with SunSilk brand image (as depicted in Entry photo) (25 in promotion (25%) and Clarity of expression (25%).
5. Voting:The public voting will take place between the 4th December 2008 and the 12th of January 2009 ("Voting Period"), by accessing the Contest Website and following the voting instructions. Individuals must be 18 years or older to vote.
Any votes submitted before the 4th of December 2008 will be disqualified.
Individuals may vote only one time during the Voting Period. The use of robotic or automatic devices for voting is prohibited and Sponsor reserves the right to nullify all such votes and to disqualify from voting the responsible individual.
6. Prizes:The Grand Prize winner will have the opportunity to have her story filmed and made into a docudrama.
The Grand Prize winner's docudrama will be used for Sponsor-selected advertisements and no additional compensation will be provided to winner. The docudrama will be filmed at a time and location determined by Sponsor.
Grand Prize winner must travel to the location of the filming on dates specified by Sponsor and at Sponsor's sole expense. Other Prizes will be awarded and the winners notified by phone. Prizes are not transferable. Prizes and prize components may be substituted for any reason at the discretion of the Sponsor. Taxes, as applicable, related to the prize are the responsibility of the individual winner. All other expenses and costs not expressly listed above are the winners' sole responsibility.
Limit one Finalist Prize per person/address/email address.
7. General Rules: The Administrator will make three (3) attempts to contact the Semi-Finalists via phone during a 24-hour period. If Administrator is unable to reach the Semi-Finalist via phone within this time frame, they will be disqualified and an alternate will be determined provided sufficient timing is available.
Once the potential Finalists are determined, the Administrator will make three (3) attempts to contact them via phone within 24 hours from the time Finalist determination was accomplished.
If Administrator is unable to reach the potential Finalists via phone within this time frame, they will be disqualified and an alternate will be determined provided sufficient timing is available.
Potential Finalists will then be required to sign and return an Affidavit of Eligibility, liability/publicity release and an assignment of rights within three (3) days of notification attempt or the prize will be forfeited and alternate Finalists may be determined.
By participating in the Contest, entrants agree to be bound by the Official Rules and the decisions of the judges. The Sponsor and its agencies are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Contest or by any human error which may occur in the processing of the entries in the Contest or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with the Contest.
The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Contest or Contest Websites; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.
8. Release:By entering the Contest, you hereby grant the Sponsor, its advertising and promotional agencies, affiliates, subsidiaries, assigns, licensees, and legal representatives the irrevocable, perpetual, worldwide right to use, reproduce, edit, market, store, distribute, have distributed, reproduce, re-arrange, change, add to or delete from, translate, adapt or otherwise revise and/or alter the photo, story and/or video or blur or distort the entrant or any place or item depicted in the photo or video, or any display thereof, publicly and privately display, communicate, publicly and privately perform, transmit, have transmitted, create derivative works based upon, and promote the photo, story or video, for editorial, commercial, promotional and all other purposes.
In addition, you hereby assign to the Sponsor all rights, titles, and interests in and to the photo, story and video and any derivative work using or incorporating the photo/video/story.
9. Sponsor/Administrator:
The Sponsor of the Contest is:
Unilever Mashreq, Industrial Zone, 14th May Bridge Smouha, Alexandria, Egypt.
The Administrator of the Contest is:
Trans-Arabian Creative Communications (TRACCS), 28 Wadi El Nile Mohandiseen, Cairo, Egypt.
Tel: +20.23.304.6860
Tel: +20.23.304.6870